The 2015 Motorcycle Trade Expo came to a close on Tuesday and has proven to be our most successful yet with many new customers welcomed on board. The Expo is also a fantastic opportunity to meet and discuss plans for the year ahead with long standing trade partners.
Kick-starting the year in terms of the motorcycle trade the Expo was back at Stoneleigh Park following the change in venue from the NEC. The show is well suited to this friendly venue and busy throughout the three days, unaffected by the cold weather outside.
Distributors and staff talked to visitors on a range of subjects related to our Rock Oil motorcycle range, with many staying for a quick refreshment from our much-loved hospitality bar. With so many new products and fresh packaging schemes for existing ranges the Rock brand continues to rise in prominence, with a buzz going around the venue following our recent trade award.
We would like to thank all who came to see us. We look forward to another great year in the motorcycle arena and show you some exciting new products as 2015 'rocks' on!
Fresh from its first public appearance at the International Dirtbike Show here's a brand new promotional image of our new high performance coolant Iced Kool!
Rock Oil Iced Kool is a biodegradable, silicate and phosphate free high ultra high performance engine coolant. It reduces operating temperature and offers complete protection for the engine and cooling system. It is non-toxic, biodegradable and non harmful to the environment. Iced Kool prevents engine overheating even under arduous racing conditions, allowing continuous high power output and total reliability. It is premixed with de-ionized water ready for immediate fill.
Rock continues to expand its motorcycle range and more exciting products will follow soon. For more information about our new Iced Kool high performance engine coolant or have any specific questions on the full Rock range please contact us, telephone +44 (0) 1925 636191 or use the quicklink box to find your nearest distributor.
Over the coming months we will be rebranding our product labels to include Rock Oil branded QR codes. The QR codes will be used to provide direct web links to useful information on individual products, whilst still promoting the Rock Oil branding within our packaging. The QR codes will also be dynamic, meaning that for example if a lubricant product datasheet has been updated online, the destination link from the QR code can be modified on-demand. This means that even after the custom QR code has been printed and distributed on our label packaging. The customer will always have convenient access to the latest product information at any time, direct from their mobile phone.
A QR code is a 2D barcode, scanned with a phone (such as an iphone or android phone) directing users to a website or an individual page on the internet. Regular QR codes have a blocky and unattractive design. Instead we will be using branded QR codes that follow our company colour scheme and logo. Without encroaching on the functionality of the QR code itself. Letting consumers know that the information provided by the QR code is directly from Rock Oil and relevant to the product or service it is being used with. Over time we will be incorporating QR codes where applicable on our offline marketing to make it easier for customers and distributors to find the information they need directly from our website.
Rock are delighted to announce, Krumera OÜ as the distributor for Rock Motorcycle products in Estonia. Krumera OÜ is one of the leading motorcycle wholesalers in Estonia, supplying a variety of ranges from its base in Saue Vald.