Fresh from its first public appearance at the International Dirtbike Show here's a brand new promotional image of our new high performance coolant Iced Kool!
Rock Oil Iced Kool is a biodegradable, silicate and phosphate free high ultra high performance engine coolant. It reduces operating temperature and offers complete protection for the engine and cooling system. It is non-toxic, biodegradable and non harmful to the environment. Iced Kool prevents engine overheating even under arduous racing conditions, allowing continuous high power output and total reliability. It is premixed with de-ionized water ready for immediate fill.
Rock continues to expand its motorcycle range and more exciting products will follow soon. For more information about our new Iced Kool high performance engine coolant or have any specific questions on the full Rock range please contact us, telephone +44 (0) 1925 636191 or use the quicklink box to find your nearest distributor.
The 2014 International Dirtbike Show ended on Sunday complimenting a fantastic four days for the Rock Oil brand. Right from the outset we were constantly active with many hundreds of visitors and friends at the familiar black, white and green stand.
Visitors to the Rock booth were able to grab themselves a goodie bag with a selection of posters, stickers and a stick of rock (that's candy for our overseas friends!) On the stand we presented our very latest off road products and introduced our new high performance engine coolant ‘Iced Kool’ in its first public appearance. With the Rock Oil brand becoming increasingly high-profile on a global scale in addition to our new range of products in the pipeline, it's clear that the International Dirtbike Show was the ideal platform for the brand.
The show also provided us with perfect opportunities to meet with race partners and discuss plans for 2015 and beyond. We are delighted to renew our partnership with Buildbase Honda and their team of Kristian Whatley, Gert Krestinov and Luke Hawkins. We're also excited to announce we will be working with Paul Edmondson and Fast Eddy Racing as we continue our support of the UK’s Premier Enduro events. Last but certainly not least we're fired up to confirm our support of Tom Sagar and Brad Freeman in the British and European Enduro championships.
Rock Oil are delighted to be shortlisted in the ‘Made in Britain’ category in this year's Growing Business Awards, held in association with Lloyds Bank and supported by the CBI. The 'Made in Britain' award
spotlights products, technologies and innovations primarily developed, designed, engineered and manufactured in the United Kingdom.
The awards are recognised as Britain's most established recognition of entrepreneurial success. The nomination for Rock is extremely satisfying for all of the staff and builds upon the fantastic growth and expansion the company has enjoyed over recent years. The Growing Business Awards take place in London on November the 25th. Irrespective of the final result, to be recognised as an influencial innovator in British manufacturing is a prestigious honour for everyone at Rock Oil.
Fresh from a record year we have recently invested in a bespoke new one hundred and twenty thousand litre storage vessel. With sales on the increase and the brand as high profile as it’s ever been, this re-investment is crucial in order to maintain our position as the pre-eminent independent lubricant manufacturer in the United Kingdom.
October will see the addition of a further ninety thousand litres of storage, bringing the total increase in capacity since June to three hundred thousand litres. Expanding the total storage capacity at our Warrington plant to over two point two million litres. With a range of exclusive new products being launched in the coming months our future looks bright at Rock and for our partners around the world.
Rock Oil is delighted to launch a specialist high performance lubricant designed for use in motorcycle hydraulic clutch systems that specify a mineral oil. Rock Oil Mineral Clutch Fluid provides superior clutch lever response across the full temperature range and offers excellent wear protection and seal compatibility. To be used whenever a manufacturer recommends a mineral oil based clutch fluid.
Rock continues to enlarge and improve its motorcycle range and more exciting products will follow soon. For more information about our new Rock Oil Mineral Clutch Fluid or have any specific questions on the lubricant range please contact us, telephone +44 (0) 1925 636191 or use the quicklink box to find your nearest distributor.
After 25 years as Managing Director of Rock Oil Charles is stepping down from the position and taking up a new role as Chairman. Greg Hewitt will become Managing Director from the 2nd of April and will take over the reins with the company being the strongest it’s ever been. Charles has been instrumental in driving the company to where it is today and has led the company to a record turnover with sales in over 40 countries worldwide.
As Charles prepares to change roles in the business he was delighted to recently receive a prestigious award. He was nominated as business leader of the year by the Cheshire High Sheriff Awards and was surprised to have even been considered for nomination. Having completed 25 years in charge and with the company set to have its most successful year in its long history (85 years last September) it seemed a fitting way to end his tenure as Managing Director when he scooped the award. Charles had the following to say "I am delighted to win such a prestigious award. It recognises the significant impact of creating and leading a unified and talented team and also the worldwide success of brand Rock Oil. It has massive personal poignancy for me, as I step aside from the Managing Directors role - after 25 years. So, a massive thank you to all involved."
Greg has been with the business for 13 years himself and has played a significant role in recent years as the business has gone from strength to strength. Greg’s promotion to Managing Director does not mean Charles is taking a back seat, as his new role as Group Chairman will more than ensure he remains a very active and prominent member of the management team. Both Charles and Greg foresee yet more growth for Rock Oil with greater amounts of re-investment and a bright future for staff and trading partners.
Over the coming months we will be rebranding our product labels to include Rock Oil branded QR codes. The QR codes will be used to provide direct web links to useful information on individual products, whilst still promoting the Rock Oil branding within our packaging. The QR codes will also be dynamic, meaning that for example if a lubricant product datasheet has been updated online, the destination link from the QR code can be modified on-demand. This means that even after the custom QR code has been printed and distributed on our label packaging. The customer will always have convenient access to the latest product information at any time, direct from their mobile phone.
A QR code is a 2D barcode, scanned with a phone (such as an iphone or android phone) directing users to a website or an individual page on the internet. Regular QR codes have a blocky and unattractive design. Instead we will be using branded QR codes that follow our company colour scheme and logo. Without encroaching on the functionality of the QR code itself. Letting consumers know that the information provided by the QR code is directly from Rock Oil and relevant to the product or service it is being used with. Over time we will be incorporating QR codes where applicable on our offline marketing to make it easier for customers and distributors to find the information they need directly from our website.
Rock Oil Germany are delighted to have exhibited at the 2014 World-of-Bike MotoTrade show. Agnes and her team have been appearing at the show since the inaugral event organised in 2006, held in an indoor tennis court. Since the 2006 event the later shows were held in an exhibition hall in Gießen and now this year, the MotoTrade show has been held in the Messe Kassel. With the 2014 show taking up around 5000m² in floor space, it's great to see the event growing consistently in popularity and size each year.
Agnes and her team were pleased to exhibit the latest range of motorcycle products and launch the Dirtblaster bike cleaner to the German market. More than 1700 dealers visited the MotoTrade show with 92 exhibitors from Germany, Denmark, the Netherlands, United Kingdom, France, Italy and Hungary.
Rock Oil is delighted to announce the continuation of their racing partnership with Stuart Hicken’s Buildbase BMW team in both the BSB championship and in major road events such as the Isle of Man TT races. The two man BSB team of James Westmorland and Ryuichi Kiyonari will be seeking both race wins and to qualify for the Superbike showdown at the end of the season whilst on the roads Michael Dunlop will ride a BMW Superbike under Hawk Racing. Stuart’s bikes will be running Synthesis Motorcycle 5W40 during 2014.
We are also delighted to announce the partnership with Buildbase Honda Motocross team, managed by Dave Thorpe, will continue in 2014. David has long run his bikes with Rock Oil and we are pleased to continue the relationship with a very exciting line up of Elliot Banks Brown, Brad Anderson and Nez Parker. All three riders are potential champions in waiting and all will be seeking to win races from the off. In fact Elliot has already got the winning feeling after winning the 4th round of the arenacross series recently. The Buildbase Honda boys will again be using Synthesis XRP Off Road 10W40 to power their racing Honda’s.
Other 2014 race partners will be confirmed in the coming weeks.
For more information on all products used by both Buildbase BMW and Buildbase Honda please contact your nearest stockist or contact us for more information.
The 2014 Motorcycle Trade Expo has been a great opportunity for Rock Oil to generate new enquiries and promote our latest products. Sunday and Monday were especially busy with visits from sponsored racers and friends in the motorcycle trade.
Distributors and staff talked to to customers and visitors alike on a range of subjects regarding our Rock Oil motorcycle range, with many staying for a quick refreshment from our much-loved hospitality bar.
We are looking forward to a busy and positive 2014 with plans on expanding the website and social media aspects of Rock Oil further. Along with new and exciting products to compliment the recently repackaged motorcycle range.